HQ4Q Brand Book
The visual and verbal identity for Headquarters for Questions.
Brand Essence
Brand name
HQ4Q — Headquarters for Questions
Tagline
“Your problem is now my problem.”
Core promise
Instant clarity for everyday problems.
Personality
Logo System
Primary
Your problem is now my problem.
Secondary — “4Q” monogram
4Q
Small UI, favicons, app icons
Wordmark
HQ4Q
Inter Bold, wide tracking
- • Clear space equals the height of the “H” around the mark.
- • Do not stretch, skew, recolor, or add effects.
- • Tagline may be removed for small sizes.
- • Shield stays HQ Blue (lighter blue in dark mode).
Color Palette
HQ Blue
Buttons, logo, highlights
Charcoal Black
Text, UI elements
Soft White
Backgrounds
Answer Yellow
Subtle accents, CTA highlights
Typography
Headlines — Inter Bold
Subheads — Inter Semibold
Body — Inter Regular. Clear, calm, and easy to read.
Tagline — Inter Medium
Primary: Inter · Secondary: Satoshi or SF Pro · Weights: Regular, Medium, Semibold, Bold.
Brand Voice
Tone
Voice principles
User: “I don’t know how to explain this situation.”
HQ4Q: “No problem — your problem is now my problem. Here’s a clear way to explain it.”
Brand Imagery
Use imagery that represents
- Clarity
- Simplicity
- Guidance
- Everyday life
- Problem-solving
- Calmness
Avoid imagery that looks
- Robotic
- Sci-fi
- Overly technical
- Corporate
- Intimidating
UI System
Card — white bg, soft shadow, 12px radius, 24px padding
Sample card content
Spacing: 24px base · 80–120px section spacing · 12-column grid.
Brand Structure
Core promise
Instant clarity for everyday problems.
Core emotion
Relief.
Core value
Clarity.
Tagline Usage
Where to use it
- Homepage hero
- Pricing page
- Social bios
- Ads
- Email funnels
- Press kit
- Logo lockups
- Partner pages
Where NOT to use it
- Legal pages
- Terms & Privacy
- Footer disclaimers
Brand Applications
Social Media
Short, punchy, human.
Ads
Problem → solution → tagline → HQ4Q.COM.
Warm, clear, helpful.
Website
Minimal, premium, friendly.
Affiliate Partners
Trust-first, clarity-focused.